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Sweden’s unique focus on innovation, sustainability, co-creation and equality has created a highly dynamic economy. This makes the country a formidable platform for companies to expand their business upon and to use as a brand that meets the demands of an increasingly purpose-driven world.

Sweden is one of the most developed post-industrial societies in the world, a position that looks fundamentally secure. Their standard of living and life expectancy are almost second to none and Sweden regularly finds itself at the top of the lists ranking business climate, sustainability, global competitiveness, language skills, productiveness and innovation – the latter with a performance well above that of the EU average. Known for its neutrality, the Swedish belief in openness, equality and diversity has created an environment where people dare to face risk and to innovate. A quick look at the country’s long history of generating some of the world’s most successful industrial companies is proof enough. Swedes are humble but curious and forward-leaning doers, generally very well-travelled and they see themselves as part of a global world – actively seeking out challenges because they know solving them will make them better and more competitive. And they do it together.


A public-private partnership is at the core of “the Swedish model” and co-creation is encouraged everywhere. This unique focus is seen as key for solving the challenges we face and is also widely regarded as a major factor behind Sweden’s long and robust annual growth. It has also allowed Sweden to create a world class tech industry, made them a global leader in digitalization and to put sustainability as an integral part in everything that’s done. This makes them an attractive partner for co-creating solutions for the future; a business-critical competitive advantage in an increasingly purpose-driven world.

Source: Business Sweden

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